Today we want to talk about some advert changes that we have made. You may have noticed over the last couple of years that we experimented a lot with ads? Let's be honest here... you may have noticed about us experimenting in adding more ads to the site?
Firstly we would like to assure you that it was not lead by greed... we only put ads on the site to fund making the games you love to play. In recent years this has been much more of a struggle as both a lot of browser gamers and ad networks have shifted focus to mobile games. The lowest point for us in this is when we reluctantly turned on pop under ads... something we swore we never wanted to do!
You hopefully noticed that the pop under ads are no longer there? We switched them off a few days before the launch of Icebreaker: A Viking Voyage with the hope that it would lead to enough new revenue that we could keep them off. We are happy to say that so far, this has been the case!
So this we hope was the turning point to a better ad experience in the future on Nitrome.com. Today we have launched our next ad based improvement which was made to the preroll ads that show up before the games play. Now don't get too excited, they are still there. We like to think however that they are now a lot slicker and less intrusive. There should be less loading errors with this new system, there are more skippable ads and should now all pull in at the correct size within a new container that better lets the player know what's going on.
We don’t expect us having a new ad system to be something that you all want to celebrate but we hope you approve of the new system and agree that it works better and more slickly than the old one. We will continue to improve the quality of the ad experience where we can. Let us know what you think below!
If anyone experiences issues with the new preloader, please leave comments, email us or private message us. We will look into any problems found.
Have a great weekend everyone!
